Search Engine Optimization
One way people find your website is through a search engine like google. Maybe they've heard of Toastmasters before and their first instinct is to google something like "Boca Raton Toastmasters." Appearing on the first page of those results is an impressive feat and is a result of many different factors. Improving your google ranking is a difficult task that can take several months, but it's worth trying if it means more people will find your website.
To get started, read and follow this guide for Free Toast Host.